Impacts of Google+ on Online Marketing Strategies
Launched on 28th June 2011, Google+, an online identity and social networking service soon grew popular among millions of hardcore Facebook and Twitter fans. When critics took a test drive before the service was officially made available to general public, they ended up having a strong opinion that it would be hard for social marketers to avoid or boycott Google+ as an online marketing tool. As predicted, on January 19th, 2011, this website recorded the presence of approximately 90 million users all over the world.
Paul Allen happened to study the statistics of Google+ unofficially. Based on his market researches, it was concluded that this network had shown a whooping rise of 10% within a period of 14 days. Surprising? No doubt, the site is predicted to hit its 400 million mark by the arrival of 2013. Combinations of various elements, consistent improvements and recent introduction of SPYW or Search Plus Your World technology have been chief factors behind its growth.
Search Plus Your World – Why Is It Popular?
In the words of Amit Singhal, the current Google search chief, a bulk of G+ users are happy with SPYW features. Despite of still being in its testing phase, this feature is set to produce promising effects in the long run. As predicted by Craig Kilgore, an SEO expert, this SPYW feature will soon include search results from social networks like Twitter, Facebook and others.
You Can’t Afford to Ignore Google+ Isn’t It?
Although you may feel that Google+ isn’t beneficial for your business right now, sooner or later, you’re destined to change your opinion. Being an online marketer, what matters you the most? Well, off course high incoming traffic and steady lead generation. The chief objective behind creating this site was to build comprehensive networking platform. The sooner you get involved, easier will be the market competition in future. Early users will undoubtedly reap plenty of gains from SPYW traffic.
Another hot feature tagged as “Google Instant” is a sort of prophesier that reads your mind as soon as you type in text in the navigation bar and displays similar results. You simply have to click on the available options and make your choices. Quite innovative I must say!
Registering Isn’t Enough, You Still Require A Strong Marketing Strategy to Establish Yourself:
Despite of joining powerful social networks on Google+, you cannot acquire benefits unless you work upon strong content marketing techniques. In order to design flawless, perfect and attractive campaigns, make sure your design simple, informative content and share it via Google+. Believe me it will triple your chances of being a successful content marketer.
Most users are of this view that SPYW features will soon incorporate prominent social networks in their results. When you couple social networking with content marketing you’ll surely reap benefits in the long run. While Google may have positive and negative effects on SEO, there are high chances that user-friendly features will improve upon its functionality and online marketers will benefit from it.