InMobi – The world’s award-winning mobile ad network provider swept the 2012 Web Marketing Association’s creative award
InMobi, the leading private mobile ad network recently announced that its creative services team achieved the award for the 2012 Web Marketing Association’s top Game Site Mobile APP advertisement, after competing in the popular Internet Advertising Competition. The mobile ad that stole the event was the awe-inspiring SEGA Samurai Bloodshow, which is stimulated with inspiring creativity. This is a newfangled endeavor for the mobile ad business, considering that the affluent media creative honor has never been succeeded by this candidate class. Furthermore, it is also a new avenue for InMobi to achieve such a reward with no manual coding of interactive mobile creativity.
This victory is a symbol indicative of InMobi’s subsidiary Sprout and creative services team breakthrough, in support of its high performance cloud-based tools, known to fabricate quality HTML5 rich media content via its enhanced drag-and-drop platform that does not require expert coding knowledge. The essential elements being assessed for judgment of expertise to earn such an award included impact, memorability, creativity, media manipulation, copywriting, innovation and design. The campaign promoting the remarkable SEGA Samurai Bloodshow influenced the most modern HTML5 gamificaiton and innovation towards meeting performance based ad targets.
Working alongside SEGA, InMobi Creative Services successfully established an event, enabling users to pursue gaming participation from the ad directly, without the need to execute multiple steps to download a trial game from the App store. InMobi’s North American Vice President/Managing Director Anne Frisbie stated that the company appreciates the honor bestowed upon them, as not many forthcoming businesses get the opportunity to become the leading entrant in the mobile ad industry, given that it was not only on one level; but in two categories.
InMobi’s primary award is for the media creativity nourished with rich components, and the second representing its expert delivery of amazing digital creative enhancements, produced without manual programming. InMobi looks towards higher horizons in producing a wide range of modern campaigns to maintain progress in offering unique experiences to mobile consumers as well as advertisers, and takes pride is brandishing the title(s) earned thus far.
InMobi is spread across five continents, is potent in providing developers, advertisers and publishers with a diverse global advertising solution. The network consistently grows and currently delivers the unique capability to achieve 578 million positive regulars in more than 165 nation states, via over 93.4 Billion mobile advertisement impressions per month. The company’s latest acquisition of Sprout, a powerful HTML 5 source mobile intense media platform, is what aided InMobi to propel development success in brands and creative agencies.